"Hooked: How to Build Habit-Forming Products" by Nir Eyal is like getting a backstage pass into the minds of your users. Eyal's four-step Hook Model is like a magician's trick, revealing the secrets behind why we can't put certain products down. Triggers: First, those sneaky little prompts that nudge us to take action, whether it's a notification or just a feeling. Triggers can be external (such as notifications) or internal (like emotions or thoughts) Actions: This second