The BCG Matrix
- Eshan Tripathi
- Apr 16, 2024
- 1 min read
A super interesting way to classify products based on their growth and market strategy is the BCG Matrix.
Using this matrix, one can classify their product as: 1. Stars: Large market share, large market growth
2. Cash cows: Large market share, small market growth
3. Question mark: Small market share, large market growth
4. Dogs: Small market share, small market growth
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